M08
COMPOUND INTEREST
Brown Sugar Body Polish · 8 oz
Honeyed Warmth • Almond • Soft Sweetness
Availability pending
MOGUL
HOME + BODY
YOUR BODY IS THE FIRST ASSET.
WELLNESS BELONGS IN THE BUSINESS PLAN.
The Core Portfolio
Shop the wellness plan.
M21
FINANCIAL FREEDOM
Scented Bath Salts · 16 oz
Warm Vanilla • Soft Sugar • Creamy Sweetness
$26 · Prototype
M19
THE BUSINESS PLAN
Moisture Rich Body Lotion · 8 oz
Rosemary • Mint • Green Aromatic Clarity
Availability pending
M11
EXECUTIVE RETREAT
Ultra Rich Body Butter · 7.5 oz
Lavender • Herbal Floral • Clean Calm
Availability pending
M01
BRAND FOUNDATION
Foaming Hand Wash · 10 oz
Soft Powder • Clean Comfort • Fresh Finish
Availability pending
M03
REVENUE STREAM
Perfume Body Spray · 8 oz
Bright Citrus • Orchard Freshness • Energetic
Availability pending
01
Wellness First
Health is wealth. Always.
02
Intentional Ingredients
Thoughtful ingredients selected with purpose.
03
Recovery Is Strategy
Performance requires maintenance.
04
Protect Headquarters
Your body carries the business.
05
Legacy Matters
Build something worth passing down.
The Collections
Take the business plan home.
Daily Operations
Cleansing bars, hand wash, liquid Castile soap and everyday cleansing.
Shop the department →
Asset Care
Lotions, body butter, polish, oils and creams.
Shop the department →
Immersion
Bath salts, bath bombs, shower steamers and time set aside for yourself.
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Presence
Personal fragrance and considered grooming.
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Atmosphere
Candles, room fragrance and linen care.
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Botanical Assets
Essential oils and hydrosols.
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Carry Assets
Portable care for the hours away from home.
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Portfolios / Gifts
Curated routines and thoughtful gifts.
Shop the department →
The Full Portfolio
One plan. Every department.
M08
COMPOUND INTEREST
Scented Bath Salts · 16 oz
Honeyed Warmth • Almond • Soft Sweetness
$26 · Prototype
M19
THE BUSINESS PLAN
Scented Bath Salts · 16 oz
Rosemary • Mint • Green Aromatic Clarity
$26 · Prototype
M21
FINANCIAL FREEDOM
Scented Bath Salts · 16 oz
Warm Vanilla • Soft Sugar • Creamy Sweetness
$26 · Prototype
Presence Portfolio
First Impression
Eau de Parfum · 50 ml
Citrus • Marine Accord • Green Herbs
$64 · Prototype
Presence Portfolio
Majority Stake
Eau de Parfum · 50 ml
Pineapple • Blackcurrant • Smoky Birch • Musk
$64 · Prototype
Atmosphere Portfolio
Quarterly Treat
3-Wick Scented Candle · 14 oz
Spiced Apple Cider • Cinnamon • Warm Sugar
$32 · Prototype
Atmosphere Portfolio
Open Office
3-Wick Scented Candle · 14 oz
Citrus • Marine Air • Sandalwood
$32 · Prototype
bath-operations
Liquid Assets Body Wash
Moisturizing Body Wash · 8 oz
Sandalwood + Vetiver
$32 · Prototype
THE BUSINESS OF WELLNESS
Small wellness investments compound.
Care is built in the ordinary moments. Twenty-one scent identities give those moments a language of their own.
Shop by Scent Strategy
M05
CASH FLOW
Grapefruit • Sea Salt • Crisp Coastal Freshness
Keep it moving. Keep it fresh.
M07
BRAND EQUITY
Gardenia • Lush White Floral • Elegant Bloom
Build value people can feel.
M08
COMPOUND INTEREST
Honeyed Warmth • Almond • Soft Sweetness
Small investments add up.
M10
THE NETWORK
Cherry Blossom • Soft Floral • Delicate Fruit
Strong connections create new opportunities.
M12
PROFIT MARGIN
Lemon • Sugar Accord • Cheerful Citrus
Protect the margin. Enjoy the return.
M16
LEGACY BUILDING
Patchouli • Cedarwood • Earthy Dry Woods
Build something that outlives the moment.
M19
THE BUSINESS PLAN
Rosemary • Mint • Green Aromatic Clarity
Clarity turns ideas into action.
M21
FINANCIAL FREEDOM
Warm Vanilla • Soft Sugar • Creamy Sweetness
Build enough freedom to enjoy the life behind the work.
Wellness Departments
Wellness for every role in the organization.
The Executive Office
Leadership-focused personal wellness.
Operations
Daily maintenance and consistency.
Human Capital
Body care and personal well-being.
Emerging Leaders
Age-appropriate general wellness education for young adults.
Co-Founders
Wellness and connection for couples.
The Boardroom
Group and corporate wellness products and gifting.
Headquarters
Home fragrance and environmental wellness.
Community Affairs
Community education and wellness outreach.
The Original Investment
Before Mogul, there was Shuga Mama.
Mogul Home + Body began long before it had a business name. It began with a grandmother.
Known lovingly as Shuga Mama, she introduced a young Jessica LaShawn to the practice of making oils, soaps and body treatments at home.
Jessica LaShawn was born with severe eczema, making ingredients and personal care more than an abstract conversation. Understanding what went onto the body became part of everyday life.
She taught me how to make it.
Life taught me why it matters.
Mogul is what I built from the lesson.
Add wellness to the agenda.
Ingredient education, product releases, wellness strategy and ideas for protecting the most important asset behind everything you build.